Business is no longer about collecting data; it’s about using information. So, the first challenge is to collect relevant data, transform it into usable information, and display it in a way that’s easy-to-understand.
But, while complex, this is just the start. The next step is using this information to enable your employees to make the right decisions at the right time.
Today’s challenge is to talk to individual customers (and potential customers) in a language that’s tailored to each person’s profile, activities and interests, and needs. Effectively merging this information, running data science models and then predicting what a customer may require is the difference between information and real insight.